Expert Branding Tips for New Businesses

Expert Branding Tips for New Businesses

“Once my business is up and running, then I’ll focus on my brand.” This train of thought is common for new entrepreneurs – and maybe even something you’ve said yourself. But your company is both a business and a brand, which is why...

“Once my business is up and running, then I’ll focus on my brand.” This train of thought is common for new entrepreneurs – and maybe even something you’ve said yourself. But your company is both a business and a brand, which is why it’s worth investing in a strong identity from the get-go. 

A brand is the sum of the experiences your existing and potential customers have with your company. It communicates what your business does, why you do it, and what your products and services can provide to your customers. And while your logo is often the first point of contact potential buyers have with your business, your brand doesn’t end there: your brand lives in the messages you share, the images you post, and how you interact with your customers.  

For your small business to compete, you must create and cultivate a memorable brand that fosters trust and credibility. That sounds like a tall order, but we’re breaking down the branding process for you. 

Research, Research, Research 

You can’t create a brand identity that resonates with customers if you don’t genuinely know and understand your customer base.  Learn what your audience’s preferences, needs, and values are, then find ways to incorporate relevant messaging or images into your brand. You should also notice how your competitors are positioning themselves, online and off. 

Assets Are Everything 

Brand assets include logos, color palettes, font choices, graphics, and style – everything that communicates your business’ unique personality. As you’re creating assets, remember that clarity and consistency are essential. It’s your job, not your customers’, to determine your message. And once they know who you are, customers should recognize your brand across all platforms.  

Tell Your Story

Standing out is everything to a business.  So, what makes your company unique? The answer to that question should be the foundation for your brand story, which communicates your business’ values, vision, and unique approach. 

Stay Flexible 

As your business changes, so will your brand. You may need to adjust your brand as you enter new markets or scale up your business – and that’s perfectly fine. Pay attention to customer feedback to learn what your audience anticipates from your brand and business in the future.  

Whether you’re building your brand from the ground-up or are looking to expand your audience, our team at the Don Ryan Center can guide you through every stage of the business development and business growth process. 

Click here to learn more about how the Don Ryan Center for Innovation helps companies launch and grow through effective branding, and sign up for your FREE DRCI membership to receive the exclusive resources, mentorship, and guidance you need to build a brand and business that lasts.