Five Cost-Effective Ways to Grow Your Business in 2021

The new year gives us the motivation we need to push the pedal a little harder and pursue our goals with greater focus – especially after a year like 2020. Business owners and CEOs are looking to...

The new year gives us the motivation we need to push the pedal a little harder and pursue our goals with greater focus – especially after a year like 2020. Business owners and CEOs are looking to scale up their companies on the eve of an economic surge. But if your business was hit hard last year (like many others), you’ll have to grow your business strategically and efficiently. That’s where we come in. 

Here are five low-cost, proven methods to scale up your business with purpose. 

  1. Focus on what you can do. With COVID-19 rules and regulations still in place, business owners are well aware of what they can’t do. But putting the focus on what you can do right now will help you develop an action-oriented mindset and a more profitable business plan for 2021. Whether you decide to revamp your website or use this time to strengthen your relationship with customers, setting measurable goals now will keep you from staying stagnant.

  2. Create high-quality content. Content sits at the heart of any good marketing strategy but is often low on a business owner’s list of priorities. It’s not that they’re incapable of posting to Instagram, but the process is time-consuming and they don’t see immediate returns. But with potential buyers spending more time online than ever, it’s worth investing in your social media presence.

  3. Streamline your process. Are your stockrooms cluttered with old inventory, or you still haven’t made the transition from a paper to digital system? It’s time to embrace the “out with the old, in with the new” mantra. Making simple adjustments to streamline your process will help you stay competitive and productive.

  4. Wow with impressive customer service. Great customer service doesn’t just mean providing a listening ear, it’s about providing smart solutions to unexpected problems. It’s time to make customer happiness a company policy, not just customer satisfaction. If you’re not busy putting out fires, going the extra mile to offer bonuses, incentives, and rewards to loyal customers will keep them coming back and can boost your reputation.

  5. Join the DRCI for FREE. At the Don Ryan Center, we are committed to helping Lowcountry businesses of all sizes grow and prosper. That’s why we offer our members access to exclusive resources and events for absolutely FREE. When you join our membership program, you’ll receive access to all of our signature events, business-building worksheets and tips, one-on-one mentorship from leaders in your industry, and so much more. You’ll also be the first to experience our new home and coworking space, The Hub at Buckwalter, when we’re able to open our doors this year. Click here to sign up for your FREE DRCI membership today!

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